The Hottest Golf Clothing Brands of 2024

For decades, the game of golf gave off an unapproachable vibe.  Long viewed as a sport of privilege and exclusivity, golf has evolved in a way where it’s now celebrated for its inclusivity and approachability. At the center of that change has been the recent rise of golf-centric clothing brands that have helped to give the game a much-needed refresh and build a more mainstream audience. The intersection of style and golf has never been more apparent and it’s opened doors to new fans and players of all ages.  Today’s top golf brand clothing blends comfort, technology, functionality, and style in ways that allow golfers of all shapes, sizes, and sartorial preferences to look and feel their best before, during, and after their rounds.

This article will introduce some of the hottest clothing brands in golf in 2024 and why you should consider adding them to your closet.  If you don’t know these brands by now, it’s only a matter of time until you see them at your home course.

 

Eastside Golf:  Breaking Down Barriers On and Off the Course

Eastside Golf is just as much a streetwear brand as it is a golf brand and its approach to golf style is turning heads.  The company describes its vision as “Eastside Golf was designed to make golf more attractive to the younger generation. We want the youth to utilize and apply the morals and values golf has to offer to better themselves and change their lives. Eastside Golf is also for all people to enjoy the game of golf while rocking our apparel with full confidence.”

Founded by Olajuwon Ajanaku and Earl Cooper, once teammates on the Morehouse College golf team, Eastside was built and launched to bring awareness to the game of golf through style and streetwear.  Eastside’s bold commitment to being a lifestyle brand first and golf brand second has earned praise from influential celebrities, athletes, and entertainers and led to numerous collaborations including with the iconic Air Jordan brand and the National Basketball Association.

Image by Eastside Golf

Younger golf fans are flocking to Eastside’s styles and collections and the brand recently announced a seed funding round led by EP Golf Ventures that will give millions in additional funding to launch new, stylish concepts.  Eastside Golf is pushing the boundaries of golf style and we are here for it.

 

G/Fore: Bringing the Vibes to Your Golf Wardrobe

The G/Fore brand brings a refreshing and playful twist to golf fashion. The company describes itself as a golf clothing brand “where modern design, youthful energy, and golf’s rich traditions intersect.”

If you’re tired of the same old plain most comfortable golf shoes, G/Fore will inject personality and color into your footwear game. Their vibrant and stylish golf shoes will make heads turn as you stride confidently from your car to the clubhouse to the first tee.

With their bold colors, premium materials, and attention to detail, GFore is all about adding a touch of fun and boldness to your golf wardrobe.

Image by G/Fore

G/Fore’s men’s golf clothes probably won’t be found in your grandfather’s wardrobe unless Grandpa is ridiculously hip.  The brand is known for pushing boundaries and its desire to be seen as a disruptor in the golf fashion space.

The story is no different for G/Fore’s line of golf clothes for women.  With bright colors and fashion-forward looks, no other golf clothing brand has so aggressively pursued a fusion of classic golf style with a contemporary streetwear influence.

But that’s not all – GFore is also known for its stylish gloves. Available in a wide range of colors, their gloves not only provide excellent grip and performance but also allow you to showcase your individuality and personal style.

 

Greyson:  Fashion Meets the Fairway

In their words, Greyson is out to “shatter the idea that sport, tailored fashion, and functionality cannot coexist.” Started by former Ralph Lauren designer, Charlie Schaefer, Greyson pushes the boundaries of traditional golf fashion.  Greyson is known for its bold prints and unique styles that are, according to Schaefer, often influenced by what he and his team of designers have observed in nature, whether it be a bird, tree, or piece of architecture.

Image by Greyson

Greyson is perhaps best known for its modern takes on golf outerwear that has transformed pieces like hoodies and joggers from golf course prohibited to commonplace.  Greyson brings a refreshing twist to men’s and women’s golf fashion. Their attention to detail and commitment to creating pieces that are both functional and fashionable make them a go-to brand for golfers who want to unleash their inner fashion maverick. With Greyson, you can expect high-quality materials, an impeccably tailored fit, and designs that exude confidence and style.

 

Zero Restriction:  Freedom of Movement in Any Weather

On the eve of its 25th anniversary, EP NY (originally named EP Pro) was founded in 1995 as a premier women’s Golf brand.  EP NY’s goal is to dress the classic woman who loved the game of golf, the social aspects of golf, and the spirit of the game itself – all while looking great.

Their goals have held steadfast for the past 25 years and EP NY’s recent brand refresh has committed to offering a lineup that’s a mix of playful and sophisticated, detailed and clean, athletic yet classic, sporty and chic.

From tops, pants, skorts, outerwear, and essentials, EP NY’s clothing line will keep you ready for both the driving range and the restaurant.

Image by EP NY

 

Straight Down:  A Fresh Take on Tradition Golf Style

Straight Down is a family-owned golf brand clothing that prides itself on delivering the best golf shoes for walking and apparel that are made within a sustainable and ethical manufacturing environment.  The brand designs everything from polos, pullovers, jackets, golf pants, shoes, and accessories for both men and women.  While the Straight Down seasonal lookbook is full of models wearing traditional solids and basic golf outfits, the brand offers plenty in the way of creativity and flash should your preferred looks ask for a bit more personality.

Image by Straight Down

Not as well known as some of the other brands featured in this article, Straight Down is a golf clothing brand that’s on the rise and you’ll be seeing more of their logo in pro shops as we enter 2024 and beyond.

 

Today’s Golf Clothing Brands Offer Fashion and Function

Golf fashion has never been more fun or functional.  Today you can look and feel your best no matter what your brand of style might be.  The popular golf clothing brands of today are prioritizing comfort, quality, and performance while having you ready to look great on the course, in the clubhouse, or out on the town.  Eastside Golf, Greyson, Zero Restriction, EP NY, and Straight Down are just a few of the golf brands that deliver great looks, style, and performance in their products.  These are brands that will help keep your golf wardrobe looking fresh and stylish.